Creating a microsite to promote postgraduate courses.
After the success of the new clearing website, Philippe was asked to create another one to promote postgraduate courses starting in September 2017. Respecting brand guidelines and current marketing trends, Philippe designed and built a WordPress website for the task. The website attracted over 30,000 visitors in 3 months, with an average visit duration of over 4 minutes. This shows that not only were people attracted to the site but they were engaged enough to stay. The bounce rate (people leaving the site without interacting with it) stayed low throughout.